2019 PGA Merchandise Show
We are glad your company has chosen the PGA Merchandise Show to connect with influential PGA Professionals, golf buyers and media. Please utilize the free media resources below and let us know if we can be of special assistance. Have a great PGA Show!

Sherry Major
Media Consultant
smajor@reedexpo.com
716.662.3855



Table of Contents

Attending Media
Promoting your Company, Products & Show Appearances/Events
How to be Included in the PGA Show Mobile App
Free Exhibitor News Release Template
Free Exhibitor News Release Placement in PGA Show Press Kits – Deadline 1/7/19
NEW—Exhibitor Social Media Toolkit
Complimentary Exhibitor News Conference Facilities
PGA Show Media Center at the OCCC
Exhibitors & PGA Show Floor Photography
Know Your PGA Show Media Badge Categories/Colors
Contacting PGA Show Media
Custom Media Sponsorships



Attending Media
Nearly 1,000 editorial media professionals representing 25 countries typically attend and report from the PGA Merchandise Show. Reporting media outlets represent the full spectrum of consumer and trade golf media outlets, plus business, sports and lifestyle outlets such as: USA Today, The Wall Street Journal, New York Times, Fox News, Celebrated Living, CNBC, ESPN.com, IMG TV (UK), US Airways Magazine, Chicago Daily Herald, NBC Sports, Orlando Sentinel, Ottawa Citizen, Palm Beach Post, Sporting Goods Intelligence, Sports Illustrated, the Dallas Morning News and Yahoo Sports.

Golf Channel provides nearly 15 hours of live coverage and SiriusXM PGA TOUR Radio Network broadcasts 35 hours of live radio programming from the PGA Merchandise Show. Additionally, daily live video reports, blogs and photo galleries are available at PGA.com, GolfChannel.com and CBSSports.com. Plus, national golf media outlets such as Global Golf Post, Golf Digest, Golf Magazine and Golfweek report daily from the PGA Show.


Promoting your Company, Products & Show Appearances/Events

PGAShow.com and the PGA Show Mobile App are important resources for PGA Professionals, retailers and MEDIA to learn more about your company, your products and your Show appearances/events. At absolutely no cost, your company is able to showcase the following for free in your exhibitor listing: company name, description, product listings, booth number, address, phone number, fax number, web site URL, press releases, public relations contact, celebrity appearances, in-booth events and show specials. Importantly, all of this information is made available in the PGA Show Mobile App and automatically added to multiple attendee and media communications. We highly encourage you to add your PR/Media contact and a general news release to your online listing in the PGAShow.com directory as media feedback indicates these items are often referred to on the Show floor.

Log in to the Exhibitor Dashboard to add/update your company Show information. If you need help accessing your Exhibitor Dashboard, please contact Customer Service at 877-232-8845 or 203-840-5646 or email Dashboardsupport@reedexpo.com or use LIVECHAT.


PGA Show Mobile App—Official Event Mobile App

Attending media will be able to access exhibitor PR/media contact information and exhibitor media materials as uploaded to the Exhibitor Dashboard right on the PGA Show floor through the PGA Show Mobile App. Make certain your online listing includes your media contact and materials for easy media access on the go. The PGA Show Mobile App is available to download for FREE.


FREE Exhibitor News Release Template

A PGA Merchandise Show exhibitor news release template has been designed for you to easily insert your company and product information for distribution to media regarding your show participation and product announcements at the upcoming Show. Download the template>>

FREE Exhibitor News Release Placements in PGA Show Press Kits—Deadline 1/7/19
Upload exhibitor news releases into the Exhibitor Dashboard for multiple placements including the online exhibitor directory listing; PGA Show Mobile App; PGA Show online media center; advance electronic press kit sent to nearly 2,000 golf, sports & sports business media; plus the exhibitor media library for use by media onsite in Orlando.

To be included in the PGA Show Electronic Press Kit sent to 2,000+ Media Professionals – upload exhibitor media materials to Exhibitor Dashboard by January 7, 2019


NEW—Exhibitor Social Media Toolkit

Increase brand exposure and amplify your presence at the Show through your own social media channels using the images, web banners, sample social posts and tips found in our Social Media Toolkit.


Complimentary Exhibitor News Conference Facilities
PGA Golf Exhibitions provides a meeting room for companies to hold 25-minute news conferences. Room set-up, staging and most AV equipment are provided at no charge. Request a press conference meeting room>>


PGA Show Media Center

Location: The PGA Show Media Center is located on the third level of the OCCC (one level above the exhibit hall) in Room W311.

Exhibitor PR Materials: Exhibitors may bring public relations materials (news releases, fact sheets, flyers, press kits, flash drives) directly to the Media Center for distribution to attending media and PGA Show News editorial staff beginning Tuesday, January 22. PGA Show staff will collect the exhibitor materials for placement in the PGA Show Exhibitor Media Library (literature cubbies) and each distribution space will be identified with the exhibiting company name – available on a first-come, first-served basis.

Exhibitor Photography/Video Recording: All exhibitor recording equipment (audio/video/photo) should be brought to the Media Center where the camera operator will sign a standard PGA Shows recording agreement to receive a security clearance band to attach to the recording equipment.

News Conference Facilities: The complimentary exhibitor news conference facilities are located within the Media Center in Room W312C (reserved in advance).

Show Floor Presentations/Special Events: Exhibitors utilizing wireless cameras, microphones, IFB/IEM or intercoms for Show floor presentations are required to request a complimentary assigned radio frequency at http://www.professionalwireless.com/pga-merchandise-show-2019/

Media Center Hours of Operation
Monday, January 21: 1:00 p.m. - 5:00 p.m.
Tuesday, January 22: 8:00 a.m. - 5:00 p.m.
Wednesday, January 23: 7:30 a.m. - 6:00 p.m.
Thursday, January 24: 7:30 a.m. - 6:00 p.m.
Friday, January 25: 7:30 a.m. - 3:00 p.m.

Additionally, there is a media tent at Demo Day near Tee #8 at Orange County National Golf Center. Working spaces and beverage services are available to media at the media tent.


Exhibitors & PGA Show Floor Photography
Know your rights/responsibilities: PGA Show exhibitors have the right to refuse photography of their exhibit. All PGA Show authorized photographers are instructed to ask permission before photographing/recording any exhibit.
Oscar Einzig Photographers is the official exhibit photographer of the PGA Merchandise Show and can be contacted at 312.922.0056 to secure exhibitor photography services. To use an exhibitor appointed contractor (EAC)/exhibitor appointed photographer, please review EAC guidelines. ALL photographers (Einzig, EAC, Media) must receive a PGA Show camera equipment tag from the PGA Show Media Center that must be visible on equipment at all times while on the PGA Show floor. EAC photographers must be registered for an exhibitor badge with your company.
No photography or videotaping (except by those wearing valid PGA Merchandise Show badges and who have completed the authorization form for the camera equipment tag). Surveillance cameras and security personnel are in use 24/7.

Know Your PGA Show Media Badge Classifications
The registration system for ALL attendees is designed to preserve the business-to-business environment of the PGA Show floor. All attendees have been asked to supply golf industry business/media credentials in the registration process.
Editorial media badges (brown) are available to broadcast, print, digital and social media representatives who provide supporting press credentials during the application process or with current press credentials on file with PGA Worldwide Golf Exhibitions.
Non-editorial media badges (grey) are available for professionals representing a media outlet in a non-reporting capacity or Media/PR professionals representing an allied golf organization or contracted (not an employee) by an exhibiting company.

The PGA Show Media Center is open to all media badges, but the working/filing media area is provided exclusively for editorial media. Learn more about the media registration policies.

Contacting PGA Show Media

Golf Channel
PGA Show News
PGA.com
SiriusXM
CBSSports.com
Global Golf Post
The Golf Wire
Morning Read Publications
Golf Magazine/GOLF.com
Golf Digest
Golfweek
Pre-Registered Media
PGA Show Floor Radio Broadcasts

Golf Channel
Live from PGA Show Demo Day, Tee Box #4, Jan. 22, 7:00 a.m. – 11:00 a.m.
Live Morning Drive from PGA Show Floor, Booth #2472, Jan. 23-25, 8:30 a.m. – 11:30 a.m.
Expanded PGA Show coverage on Golf Central and GolfChannel.com
How to Contact:
    • To share your company and product announcements taking place at the PGA Merchandise Show with the Golf Channel news staff for editorial consideration, please send your announcement to pgamerchshow@golfchannel.com with the email subject of "PGA Show Exhibitor Announcement."

PGA Show News/PGA Magazine
PGA Show News is the official daily digital publication, produced in partnership with PGA Magazine, and features extensive exhibitor news/coverage.  Editors receiving exhibitor news will work on both PGA Show News daily editions and PGA Magazine post-show coverage.
How to Contact:
    • To share your company news and events for each day’s PGA Show News coverage of late-breaking news/events to djozwiak@pgamagazine.com

PGA.com
Official webcast of the PGA Merchandise Show
How to Contact:
    • To share your company and products news with PGA.com, send your announcement to pgaeditorial@turner.com for consideration.

SiriusXM

30+ hours of live radio programming from PGA Show Week.
    7:00 a.m. – 5:00 p.m. – PGA Show Demo Day, Jan. 22, OCN Tee #2
    7:00 a.m. – 6:00 p.m. – PGA Show Floor, Jan. 23-24, Booth #663
    7:00 a.m. – 1:00 p.m. – PGA Show Floor, Jan. 25, Booth #663
How to Contact:
    • To share your company news and events with SiriusXM, send your announcement to Jeremy.Davis@siriusxm.com with the subject heading of “PGA Show Exhibitor Submission.”

CBSSports.com

CBSSports.com will have a comprehensive editorial team, writing and video production, at the PGA Show to cover industry news as it happens each day during the PGA Merchandise Show.
How to Contact:
    • To share your company news and events with CBSSports.com, send your announcement to adam.silverstein@cbsinteractive.com with the subject heading of "PGA Show Exhibitor Submission."

Global Golf Post
PGA Show special editions (U.S., Europe & Canada regional special editions) with expanded coverage of the news and newsmakers of the 2019 PGA Merchandise Show.
How to Contact:
    • To share your company and product announcements taking place at the PGA Merchandise Show with the Global Golf Post news staff for editorial consideration, please send your announcement to pgashow@globalgolfpost.com with the email subject of "PGA Show Exhibitor Announcement."

The Golf Wire
PGA Merchandise Show exhibitors receive ONE free news release submission regarding Show participation, available through January 25, 2019.
How to Contact:
    • To share your news release regarding details of participation in the PGA Merchandise Show, use an e-mail subject heading of "Wire: PGA Show 2019" and send to releases@thegolfwire.com. News release should be attached as a word document and any images as jpegs.

Morning Read Publications
PGA Merchandise Show exhibitors receive ONE free news release submission regarding Show participation, available through Jan. 25, 2019. The release will run in Morning Read (www.morningread.com) – and its sister publications Where To Golf Next (www.wheretogolfnext.com) and What To Wear Next (whattowearnext.com) as applicable.
How to Contact:
    • To share your news release regarding details of participation in the PGA Merchandise Show, use an e-mail subject line of "PGA Show 2019" and send to pr@morningread.com.

Golf Magazine/GOLF.com
GOLF Magazine/GOLF.com provides thorough and lively coverage of PGA Show Week at GOLF.com and via their multiple social media platforms. The site will also provide daily video wraps of the biggest and best new products and trends.
How to Contact:

Golf Digest
Golf Digest extensively covers exhibitor announcements, new products and all the news of PGA Show Week online, in social media and in their weekly digital media platforms.
How to Contact:
    • To share your news release with Golf Digest, send exhibitor news items with the subject of “PGA Show Exhibitor News” to mike.johnson@golfdigest.com.

Golfweek
Expanded PGA Show coverage in Get Equipped, Golfweek.com and in the printed issue of Golfweek magazine.
How to Contact:
    • To share your company and products news with Golfweek, use "2018 PGA Show Exhibitor News" as the subject and send to webdesk@golfweek.com for editorial consideration.  

Pre-Registered Media
Exhibitor PR Professionals may request a pre-registered editorial media contact database (of those media authorizing PGA Shows to share contact information) by request to Sherry Major at smajor@reedexpo.com with the subject of "Exhibitor Requesting Media Contacts."

PGA Show Floor Radio Broadcasts
Currently, several golf radio programs will utilize the complimentary PGA Show radio broadcast stage to conduct live or recorded radio programs. Please see the radio programs and contact information below:

Tee Time with the ProNoun, teetimewiththepronoun@yahoo.com
The PGA TOUR Presents Golf Talk America, frank.bassett@golftalkamerica.com
Livin' the Good Life Show, info@ltglshow.com
The ModGolf Podcast with Colin Weston, colin@modgolfpodcast.com
Jodie Jenkins, the Golf Guy Radio Show, jodiej@mbcmedia.ca
Golfin’ Around the Tri-State/Pgh Sports Talk, golfingpittsburgh@yahoo.com
Almuerzo de Negocios, Dominican Republic, almuerzodenegocios@gmail.com
Sports Innerview with Ann Liguori, innerview@aol.com
KnockoutRadio/Talking Sports with Randy Harris, wtansports@aol.com
BiGG’s Golf Talk, biggsgolftalk@gmail.com


Reaching Media Through PGA Show Media Sponsorships

A variety of media sponsorships are available to help exhibitors stand out to attending media. In 2019, exhibitors can be exclusive category sponsors of the annual media reception, sponsor a media bulletin or the PGA Show team can create custom media sponsorships to exceed your media goals. Contact Lejla Omerovic to learn more about general PGA Show media sponsorships at 203-840-5898 or lomerovic@reedexpo.com. Contact the International Network of Golf at 407-474-0531 to learn about the low sponsorship cost to participate in the PGA Show/ING Media Reception on Wednesday, Jan. 23, 5:30-7 p.m. in the PGA Show Media Center.